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当前高等职业教育的关键是启发学生主动实践,提升综合素质和专业技能。以赛促学,举办校内市场营销大赛是培养全体医药营销专业学生主动实践能力的一种重要方法,是提高学生综合素质的有效途径。本文阐述了《营销策划》实践课程的设计及组织与开展校内市场营销大赛的流程,通过以赛促学提升医药营销专业学生的创新与实践能力。
At present, the key to higher vocational education is to inspire students to take the initiative to practice and enhance the overall quality and professional skills. It is an important way to cultivate the initiative practicing abilities of all medical marketing majors in order to promote schooling and organize the intra-school marketing competition, and it is an effective way to improve students’ comprehensive quality. This essay elaborates the design of the “Marketing Planning” practical course and the process of organizing and conducting the marketing competition in the school. By promoting the innovation and practical ability of medical marketing major students by means of competition promotion.