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目前,西方发达国家传媒产业通过重组,形成了专业化、集团化、国际化和跨媒体运营的传媒业发展趋势。为提高我国文化产业的国际竞争力,我国传媒业必须加快重组和融合,塑造实力雄厚的传媒巨头,参与国际分工,扭转在全球传媒业竞争中失衡的市场格局。我们必须制定适应的产业政策,保护和扶持传媒业的发展与重组,做大做强传媒产业。
At present, through the reorganization of the media industry in the western developed countries, the development of the media industry has been formed with specialization, collectivization, internationalization and cross-media operation. In order to enhance the international competitiveness of China’s cultural industry, the media industry in our country must speed up restructuring and integration, shape the powerful media giant, participate in the international division of labor, and reverse the unbalanced market structure in the global media industry. We must formulate suitable industrial policies, protect and support the development and reorganization of the media industry and enlarge and strengthen the media industry.