房地产市场营销是市场营销的一个重要分支。我国房地产业虽然起步晚,但发展速度快,房地产企业之间竞争加剧,部分房地产出现了供过于求的现象。因此,我国房地产企业必须运用市场营销观点组织房地产营销活动,构建企业的核心竞争力,迎接挑 Real estate marketing is an important branch of marketing. Although the real estate industry in our country started late, its development speed is fast. The competition among real estate enterprises is aggravating. Some real estate industries have seen the phenomenon of oversupply. Therefore, China’s real estate enterprises must use marketing point of view to organize real estate marketing activities, building the core competitiveness of enterprises, to meet the pick