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新媒体时代对新闻报道的时效性提出了更高的要求,电视现场化报道能够有效缩减时间和传播层次的障碍。足球赛事总是存在于一定的现场当中,突出现场感是足球报道自始至终的目标和要求,因而足球报道的现场化已经成为国际传播界通行的报道趋势。足球赛事的电视现场报道在内容层面应当通过细节的捕捉和呈现提升现场感,在操作层面应当注重现场综合性制作形成原创性的现场报道内容,从而提升电视媒体在足球报道方面的竞争力。
The era of new media puts forward higher requirements on the timeliness of news reports, and the on-the-spot television coverage can effectively reduce time and communication barriers. Football matches always exist in a certain scene, highlighting the sense of presence is the goal and requirement of football coverage from beginning to end. Therefore, the on-the-spot reporting of football has become the trend of the media coverage in the world. TV coverage of football matches should enhance the sense of presence through the capture and presentation of details at the content level. At the operational level, it should focus on comprehensive production on site to create original live coverage so as to enhance the competitiveness of the television media in coverage of football.