随着医疗服务市场竞争日趋激烈,医院能否适时调整管理策略,关系到医院的生存和发展。为此,医院管理者应在加强医疗质量和经济管理的同时,关注医院的品牌效应,正确运用品牌营销策略使医院在竞争中立于不败之地。 With the increasingly fierce competition in the medical service market, whether the hospital can timely adjust its management strategy is related to the survival and development of the hospital. To this end, the hospital managers should pay attention to the brand effect of the hospital while improving medical quality and economic management, and make proper use of the brand marketing strategy to make the hospital invincible in the competition.