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近年来,我们顺应网络新媒体的发展规律,不断发掘网络新媒体的潜力,开放思维,以“人民群众满意”为标尺,积极开通“兰州铁路”官方微博客,开辟宣传新途径、创新服务新理念,通过与网民的互动沟通,不断提升路局官方微博的影响力和感染力。本论文在开通微博的必要性,以及对官方微博的管理、运用和优势发挥等方面进行了深入思考与探讨,使我们对微博客的认识不断加深,对学习微博客的管理和运用有了更深的理解。我们也将以此为新的起点,进一步增强服务旅客的责任感和使命感,以“创办具有地域特色的地方微博”为宗旨,运用好“兰州铁路”官方微博客,服务大众,创新理念,为兰州铁路局的科学发展营造良好的舆论环境。
In recent years, in line with the law of the development of new media on the Internet, we constantly explore the potential of new media on the Internet and open our minds. We are actively implementing the “micro-blogging of Lanzhou Railway” and opening up new channels of publicity , Innovative service concept, interactive communication with Internet users, and constantly enhance the influence and appeal of official microblogging Road Bureau. This paper discusses the necessity of opening up Weibo and the deep thinking and discussion on the management, utilization and advantages of WeChat, so that we can deepen the understanding of WeChat and the management and application of WeChat A deeper understanding. We will also take this as a new starting point to further enhance the sense of responsibility and mission of our service travelers. We will use “Lanzhou Railway” as the official guide for “establishing the Weibo with local characteristics” and serve the public , Innovative ideas for the scientific development of Lanzhou Railway Bureau to create a good public opinion environment.