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在国外工业企业管理科学中出现了一门新的学科,即“市场学”。它集中研究市场活动的有关问题,并成为企业经理和管理人员的必修课程。国外工业企业的市场活动主要包括市场行为、市场调查与需要预测,广告宣传、销售营理、发展适销产品以及销售价格等方面的研究。现将主要内容扼要介绍如下。
A new discipline has emerged in the management science of foreign industrial enterprises, namely “marketing”. It focuses on issues related to marketing activities and becomes a required course for corporate managers and managers. The market activities of foreign industrial companies mainly include market behavior, market research and needs forecasting, advertising, sales management, development of marketable products, and sales prices. The main contents are briefly introduced below.