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本文根据多年中东市场,尤其是GCC市场的实地工作经验,总结了市场调研成果。重点关注了GCC市场的特点,并分析此类特点对当地消费者偏好的塑造。进而引申出未来对该市场进行中长期商品规划需注意的一些问题。
Based on years of experience in the field of the Middle East market, especially the GCC market, this article summarizes market research results. It focuses on the characteristics of the GCC market and analyzes the shaping of local consumer preferences for such characteristics. And then draw some attention to the future long-term product planning in the market.