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北京广播学院新闻传播学院院长丁俊杰认为: 中国加入WTO,消费者开始意识到自己生活在一个越来越开放的社会,其行为方式和思想观念正在发生着积极的变化,在社会消费生活中表现出来。企业、市场和消费者将在这样的开放环境下逐渐形成新型的关系。 2003年的广告市场总体上将继续保持增长,行业广告市场有增有减,整体上增长不大。 同时,六个不容忽视的趋势正在冲击着广告市场原有的格局。
Ding Junjie, Dean of the School of Journalism and Communication, Beijing Broadcasting Institute, believes that as China joins the WTO, consumers are beginning to realize that they are living in an increasingly open society. Their behavior patterns and ideas are undergoing positive changes. In the social consumption life Show it. Enterprises, markets and consumers will gradually form a new type of relationship in this open environment. In 2003, the advertising market as a whole will continue its growth. The advertising market of the industry will increase and decrease, but the growth rate of the advertising market as a whole will not be big. At the same time, six trends that can not be ignored are impacting the original format of the advertising market.