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随着经济的发展和科技水平不断提升,各行各业不再单打独斗,而是积极寻求一种合作模式。对于媒体行业而言同样面临着这种问题,以互联网和多媒体为主要形式的新媒体快速崛起和发展,给传统的电视、报纸、广播等媒体带来了新的发展契机,也使其面临着严峻的挑战,传统媒体与新兴媒体融合发展是一种必然趋势,因此必须要找准着力点和平衡点,从而打造优势互补、功能完善的系统化、科学化融合发展路径,才能全面提升媒体行业的综合竞争力。本文对传统媒体和新兴媒体融合发展问题进行了全面论述,并结合优劣势分析提出了具体的融合发展对策,以供参考和借鉴。
With the economic development and continuous improvement of science and technology, all walks of life no longer go it alone, but actively seek a mode of cooperation. The same is true for the media industry. The rapid rise and development of new media, mainly in the form of the Internet and multimedia, has brought new opportunities for the development of the traditional media such as television, newspapers and radio and made it face Serious challenges, the traditional media and emerging media integration is an inevitable trend of development, we must identify the efforts and balance, so as to create complementary advantages, fully functional and systematic integration of scientific development path, in order to fully enhance the media industry The overall competitiveness. This article comprehensively discusses the problems of the integration and development of traditional media and emerging media, and puts forward the concrete strategies for integration and development based on the analysis of advantages and disadvantages for reference and reference.