中国电视发展在世纪之交面临深重危机．第一，与世界各国一样，面对网络传播的巨大冲击，电视作为“第一媒体”的地位不仅受到挑战，而且面临生死存亡的问题．第二，中国电视经过２０年的超速发展，各种矛盾逐渐暴露出来，即使没有网络传播的威胁，自身的走向也令人堪忧：小农 At the turn of the century, the development of China’s television is facing a serious crisis. First, like all other countries in the world, facing the tremendous impact of internet transmission, the status of television as the “first media” has not only been challenged, but also faced with the problem of life and death. Second, after 20 years of rapid growth in China’s television industry, various contradictions have gradually emerged. Even without the threat of cyber-communication, the trend of itself has become troubling: small farmers