传统的4P营销理念,已经没有多少潜力可挖,而新型的4C营销理念应运而生。营销新理念——4C 随着市场竞争的加剧,买方市场的出现和产品、服务的高度同质化,依照传统的4P营销理念,很多企业已经没有多少潜力可挖,而新型的4C营销理念应运而生。客户(client):研究客户需求,不要再卖你能制造的产品,而要卖客户想要买的产品。便利性(convenience):不断减少客户购买和使用该产品的障碍,提供优越 The traditional 4P marketing concept, there is not much potential to dig, and the new 4C marketing idea came into being. New concept of marketing - 4C With the market competition intensified, the emergence of the buyer’s market and products, services, highly homogeneous, in accordance with the traditional 4P marketing idea, many companies have little potential to dig, and the new 4C marketing concept should be shipped And students. Client: Research customer needs, stop selling products that you can make, and sell products that your customers want to buy. Convenience (convenience): Provides superiority by continually reducing the barriers customers buy and use