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公司的总经理和各部门的经理一般都会认为定价是一个令人头疼的问题,并且会随着时间的推移而变得越来越难。许多公司往往匆匆制定自己的价格战略,例如:“我们计算出产品成本,再加上行业过去的平均边际毛利作为我们产品的价格。”或者是“价格是由市场决定的,我们必须计算出它是怎样得来的。”但是,明智的公司对定价有独特的看法,它们会把定价作为一种重要的战略手段。“强有力的定价者”已经发现了价格对利润的极大影响作用。以下是几个公司的例子,它们强有力的定价战略已经帮助它们获得了在相应行业中的领先地位。
The company’s general manager and department managers generally think pricing is a headache and will get harder and harder over time. Many companies often rush to develop their own price strategies, such as: “We calculate the cost of the product, plus the average marginal gross margin of the industry as the price of our product.” Or “The price is determined by the market and we have to figure it out How come. ”But smart companies have a unique view on pricing, and pricing can be an important strategic tool. “Strong pricers” have found that prices have a huge impact on profits. Here are some examples of companies that have strong pricing strategies that have helped them gain a leadership position in their respective industries.