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微信是当前社交媒体中首屈一指的新型营销平台,受到业界的广泛重视。本文从市场营销的角度,分析了交互性营销、精准营销、口碑营销、二维码应用、微信CRM、移动支付等几种出版业进行微信营销的路径,探讨出版业在移动媒体时代的进一步发展与转型。
WeChat is the premier new marketing platform in social media and is widely valued by the industry. This article analyzes the path of WeChat marketing in several publishing industries, such as interactive marketing, precision marketing, word-of-mouth marketing, QR code application, WeChat CRM and mobile payment, and discusses the further development of publishing industry in the era of mobile media from the perspective of marketing And transformation.