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品牌走向世界一个品牌拥有着丰富的价值内涵,它从产品的研发、市场的营销到售后的服务,并周而复始地循环。在这种盘旋式的循环过程中,每一个环节都向各自的方向呈多元化发展,从原始阶段的单一产品格局向产品的系列、多元化系统演变,这就是一个品牌成长、成熟的重要标志。从今日欧家寝具2004年产品发布趋势中可以看到,这一品牌已由初期的单一性市场营销发展成系列化、配套市场营销,这一趋势无疑会给广大的市场需求带来更多的服务。以前,当我们对某件产品表示衷意时,却
The brand goes to the world. A brand has a rich value connotation. It goes from product research and development, market marketing to after-sales service, and it cycles in a cycle. In this hovering cycle, each link is diversified in its own direction, from the single product pattern of the original phase to the series of products and the diversified system. This is an important sign of brand growth and maturity. . From today’s product launching trend of European household appliances in 2004, we can see that this brand has evolved from initial single-market marketing to serialization and supporting marketing. This trend will undoubtedly bring more market demand to the wider market. service. In the past, when we expressed our intention for a product,