广告是通过媒体向公众传播商品或劳务信息,并促成公众行为的一种宣传方式。在改革开放不断深入,市场经济迅速发展的今天,广告已经渗透到人们生活的方方面面,成为企业扩大宣传和知名度,抢占消费市场的一种重要工具,而广告语言作为广告的核心内容,则是厂家宣传产品和塑造企业形象的关键所在。广告语言具有多种特色美,不同的风格不 Advertising is a means of disseminating information about goods or services to the public through the media and contributing to public behavior. Today, with the deepening of reform and opening up and the rapid development of market economy, advertisements have penetrated into all aspects of people’s lives and become an important tool for enterprises to expand publicity and popularity and seize the consumer market. Advertising language, as the core content of advertisements, The key to promoting your product and shaping your corporate identity. Advertising language has a variety of characteristics of the United States, different styles do not