岁末年初,上海传媒界发生了两件大事:《新闻报》改版和《新民周刊》创刊。作为深化新闻改革的重大举措,目的是更好地适应广大市民日益增长的信息需求,促进上海的两个文明建设,其积极意义不言而喻。 这两家传媒,在今年元旦正式问世之前,都推出了若干试刊,并发布了各种形式的广告和消息。这些“预演”、“预告”活动的实际效果如何?不仅受到传媒界关注,理所当然也值得研究者重视。 At the beginning of the year and the beginning of this year, two major events occurred in Shanghai media: the revision of “News” and the publication of “Xinmin Weekly”. As a major measure to deepen the reform of the news, the objective is to better meet the growing information needs of the general public and to promote the two civilizations in Shanghai. Its positive significance goes without saying. Before the official launch of this year’s New Year’s Day, the two media outlets launched a number of trials and published various forms of advertisements and news. What are the actual effects of these “rehearsal” and “forewarning” activities, not only the mass media, but also the researchers’ attention?