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“笔墨思维”是中国传统的文化形式,经历了上千年的发展演变,具有其他形式所不可替代的地位和风采。而平面设计是文化与艺术的结合,可以更好地表达和传递信息。将传统的“笔墨思维”运用到平面设计之中,一方面可以使得中国的传统笔墨形式得到更好的传承和发展,另一方面,通过将“笔墨思维”渗透在平面设计中,可以使平面设计更具有文化性和民族性。本文主要对“笔墨思维”在平面设计中的具体应用进行了分析。
“Thinking in writing ” is a traditional Chinese cultural form that has experienced thousands of years of development and evolution, with other irreplaceable status and style. Graphic design is a combination of culture and art that better conveys and communicates information. By applying the traditional “thinking of brushwork and ink” to graphic design, on the one hand, the traditional Chinese ink and brush form can be better inherited and developed; on the other hand, by infiltrating the “ink and brush thinking” into the graphic design , Can make the graphic design more cultural and nationality. This article mainly analyzes the concrete application of “writing and thinking ” in graphic design.