从营销学角度看,频道特色化是一种差异化竞争策略。本文所讲的特色频道涵盖了专业频道,外延比专业频道要广。从中国国情来说,提频道的特色化,比专业化要更加合适。一是因为部分频 From the marketing point of view, the channel characteristics of a differentiated competitive strategy. Special channels covered in this article cover a professional channel, the extension of the channel to be wider than the professional. From China’s national conditions, mentioning the characteristics of channels, more professional than to be more appropriate. First, because part of the frequency