长期以来,长沙烟草一直是依托工业企业做市场,并没有自己的品牌经理。随着“按客户订单组织货源”工作的开展,品牌培育和维护的任务更加艰巨;新的业务流程对品牌培育工作提出更高、更细的要求;特别是在省产烟特别强势的湖南,省外卷烟的培育已成为湖南商业保效增量的关键。为此,根据长沙工作实际,公司设立了品牌经理岗位。 For a long time, Changsha Tobacco has been relying on industrial enterprises to do the market, and do not have their own brand manager. With the development of “organizing supply according to customer orders”, the task of brand cultivation and maintenance becomes more arduous. The new business process puts forward higher and finer requirements on brand cultivation. In particular, the tobacco production in the province is particularly strong The cultivation of cigarettes in Hunan and other provinces has become the key to the increase of business efficiency in Hunan. To this end, according to the actual work in Changsha, the company set up brand manager positions.