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历经30多年的发展,中国的花卉行业如今已今非昔比。无论从生产规模,还是从花卉品种上看,都有了突飞猛进的发展。但如果跳出具体的生产面积、年产量等数字,从宏观的角度研究花卉,尤其是鲜切花行业的发展,我们不难发现,以产定销、产销失衡造成的盲目生产和同质化恶性竞争仍是阻碍产业发展的巨大瓶颈。
After more than 30 years of development, the flower industry in China is now shrunk. No matter from the scale of production, or from the flower variety point of view, have been by leaps and bounds. However, if we jump out the numbers of specific production areas and annual output, we can study the development of flowers, especially the cut flowers industry from a macro perspective. It is not hard to find that blind production and homogenous vicious competition caused by unbalanced production, sales and marketing Still hinder the development of the industry a huge bottleneck.