时代和技术的进步为我们带来了丰富多彩的屏幕,消费者接触媒体的方式也因此发生着改变。评估每块屏幕甚至每类媒体渠道在消费者的消费行为当中的曝光度、涉入度和影响力是当下媒介公司在制定媒体策略之时放在首位考虑的问题之一。这不仅仅是对当下媒体发展态势的把握,更具价值的在于可以帮助广告主制定更为合理的媒体策略,以期达到最佳的传播效果。内核:不同屏幕的作用力尽管有多个屏幕同时存在,但是不 The progress of the times and technology brought us rich and colorful screens, and the ways of consumers’ access to the media changed accordingly. Assessing the exposure, involvement and influence of each screen, and even of each type of media channel, among consumers’ consumer behavior is one of the first priorities for media companies in developing their media strategy. This is not just a grasp of the current trend of media development. What is more valuable is that it can help advertisers make more rational media strategies in order to achieve the best possible communication effect. Kernel: Different Screen Effects Although multiple screens exist at the same time, no