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随着数字智能终端阅读设备的普及和客户端软件的兴起,电子书订阅服务模式已成为近年来移动出版领域的新宠。在梳理归纳了近年来国内外移动出版领域12种不同类型的商业模式基础上,通过德国Skoobe订阅服务的典型案例,分析了Skoobe商业模式的结构和特点,归纳其对我国移动出版产业发展的启示和借鉴作用,最后提出推动我国移动出版产业发展的建设性建议。
With the popularity of digital intelligent terminal reading devices and the rise of client software, e-book subscription service mode has become the new darling of the mobile publishing field in recent years. Based on the review of 12 different types of business models in the field of mobile publishing at home and abroad in recent years, this paper analyzes the structure and features of Skoobe business model through typical cases of Skoobe subscription service in Germany, and summarizes its enlightenment on the development of China’s mobile publishing industry And draw lessons from, and finally put forward constructive suggestions to promote the development of China’s mobile publishing industry.