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评论是时代的号角,每一个重要的历史时期,新闻评论总是以高瞻远瞩的姿态,关照现实,反思历史,成为直接影响社会舆论的最权威、最有战斗力的媒体武器。特别是改革开放以来,面临经济建设中的一系列新事物、新问题,新闻评论更是顺应主流、抓住政治生活和社会生活的主要矛盾精辟分析,释疑解难,指明方向。如何引导人们正确辨识、抉择,使新闻评论的空间变得更为广阔,题材更为丰富,社会作用更大。这要求媒体和评论者更加注重研究受众,重视受众需要,更好地发挥评论无可替代的作用。
Commentary is the horn of the times. In every important historical period, the news commentary always takes a forward-looking attitude, follows the reality and reflects on history. It has become the most authoritative and effective media weapon directly affecting public opinion. Since the reform and opening up, especially in the economic construction, a series of new things, new issues and news reports have complied with the mainstream. They have grasped the main contradictions between political life and social life, analyzed and explained the problems and pointed out the direction. How to guide people to correctly identify and make decisions, make the space for news commentary more extensive, enrich the theme, and make more contributions to society. This requires that the media and commenters pay more attention to researching the audience, attaching importance to the needs of the audience and playing an irreplaceable role in giving better comments.