媒体的使命就是传播价值。生殖健康这个概念被社会反复的接受,这反映了社会人口的深化。而要解决好这些问题,就需要我们做好对群众的宣传、引导和教育工作,特别是稳定的低生育水平和群众婚育观念的改变,更需要加强对科学生育的宣传教育。媒体还肩负着舆论引导的责任,这也是大众媒体的特点所决定,更是媒体义不容辞的社会责任。媒体对舆论的影响区别于文化的熏陶和直接的教 The mission of the media is to spread the value. The concept of reproductive health is repeatedly accepted by society, reflecting the deepening of the social population. To solve these problems, we need to do a good job in publicizing, guiding and educating the masses. In particular, we must change the concept of stable low birthrate and people’s marriage and childbearing. We also need to step up publicity and education on scientific childbearing. The media also shoulders the responsibility of public opinion guidance, which is also determined by the characteristics of the mass media. It is also an unshirkable social responsibility of the media. The influence of media on public opinion is different from that of culture and direct teaching