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文化创意产业竞争力的提升是文化创意产业发展过程中的重要内容。影响文化创意产业竞争力的因子分为内生动力和外部动力两类,内生动力包括:文化创意产业生产要素系统的集聚与整合、市场需求、企业行为的推动力、文化创意产业链的优化、竞合机制等内容,外部动力主要包括区域创新机制、政务环境要素、产业转型的机遇等。本文在分析内生动力和外部动力作用的机理的基础上,构建了多维立体的文化创意产业竞争力提升机制模型。
The improvement of the competitiveness of cultural and creative industries is an important part of the development of cultural and creative industries. The factors affecting the competitiveness of cultural and creative industries are divided into two types: endogenous and exogenous. Endogenous dynamics include: the aggregation and integration of production elements of cultural and creative industries, market demand, the driving force of corporate behavior, and the optimization of cultural and creative industrial chains , Competing mechanisms and so on. The external motivation mainly includes the regional innovation mechanism, the political environment elements and the industrial transformation opportunities. Based on the analysis of the mechanism of endogenous motivation and external motivation, this paper constructs a multi-dimensional and three-dimensional model of the competitiveness of cultural and creative industries.