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众所周知,当苹果打破之前惯例,同时发布iPhone5S和所谓廉价版iPhone5C而采用双iPhone策略时,业内关于智能手机正遭遇创新瓶颈期的论断再次得到了验证,因为苹果是业内公认的智能手机产业创新的代表和引领者,如果连苹果都已将更多精力花在产品的市场策略上,那么其他厂商在创新方面的表现就可想而知了。那么当创新遭遇瓶颈之时,此前一直以创新作为驱动的智能手机产业的竞争和发展方式将发生怎样的变化?
It is a well-known fact that the industry’s judgment that smartphones are encountering an innovation bottleneck has once again been validated as Apple brokered its usual practice of releasing dual-iPhone tactics for iPhone5S and the so-called cheap version of iPhone5C, as Apple is recognized as the industry’s innovation in the smartphone industry Representatives and leaders, if even Apple has been spending more energy on the product’s marketing strategy, then other manufacturers in the performance of innovation can imagine. So what happens to the competition and way of development in the smart phone industry that has been driven by innovation until the bottleneck of innovation?