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由20户农民入股创办的贵州荔波联山湾乡村旅游景区自筹建到正式对外开放,经过短短三年的发展,从名不见经传的偏僻小山村变成了闻名全国的乡村旅游目的地。其贴切实际、立竿见影的营销手段对树立联山湾的品牌形象和文化传播起到了十分积极的作用。文章对联山湾旅游营销策略作了简要分析,并对其旅游产品品牌的创建进行了总结,以期引起对旅游营销手段的一些思考。
Founded by 20 peasants, Guizhou Libo Lian Shan Wan Village Tourist Area has been established since its establishment and was officially opened to the public. After just three years of development, it has transformed itself from a remote little-known small village to a country-wide rural tourism destination. Its practical and immediate marketing tools have played a very active role in establishing Lian Shan Wan’s brand image and cultural transmission. This article makes a brief analysis of the tourism marketing strategy of Lian Shan Bay and summarizes the creation of its tourism product brand in hopes of arousing some thoughts on tourism marketing.