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企业文化,是企业在长期的发展过程中,根据自身的特点和性质,企业与员工形成的以企业管理哲学和企业精神为核心,凝聚企业员工归宿感、积极性和创造性的人本管理理论,其本质是企业的个性化管理。企业文化建设使企业由单纯的重视经济效益增长向重视企业全面可持续发展的必然选择。在全球经济发展的今天,企业文化越来越被重视和加强,已成为推动企业提高核心竞争力,实现企业跨越发展,决定企业兴衰和企业发展管理与可持续发展的思想灵魂。
Corporate culture is the human-based management theory which is based on its own characteristics and nature, formed by the enterprise and its staff and centered on the philosophy of management and the spirit of enterprise, which condenses the sense of belonging, enthusiasm and creativity of employees in the long-term development process The essence is the enterprise’s personalized management. Construction of enterprise culture to make enterprises from a simple emphasis on economic growth to attach importance to the all-round sustainable development of enterprises an inevitable choice. In today’s global economic development, corporate culture is more and more emphasized and strengthened, and it has become the soul of thinking to promote enterprises to enhance their core competitiveness, realize their leapfrog development, and determine the rise and fall of enterprises and the development, management and sustainable development of their enterprises.