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市场营销专业的《消费心理学》课程的实践教学,是培养应用型人才的重要途径。文章在分析《消费心理学》实践教学模式的研究价值的基础上,阐述了《消费心理学》教学设计思路,并对构建的《消费心理学》实践教学模式实施情况加以论述。
The practical teaching of “psychology of consumer psychology” major in marketing is an important way to cultivate applied talents. On the basis of analyzing the research value of the practical teaching mode of “consumer psychology”, the article expounds the teaching design mentality of “consumer psychology” and discusses the implementation of “consumer psychology” practical teaching mode.