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作为服装与鞋销售与消费的重要新兴市场之一,超市在我们日常生活中正起着越来越重要的作用,一方面很多品牌纷纷进驻超市,另一方面在超市中消费的人数也在递增。在超市购买服装与鞋是否能够成为今后购物新趋势呢?服装与鞋在超市中销售的前景将会如何呢?这些问题正受到厂商与超市经营者的关注。因此,为更好帮助鞋服厂商和超市经营者了解与分析市场的状况与前景,制定未来市场策略,对超市服装与鞋产品销售状况与前景开展调查是很有必要的。本文采用了实地观察以及问卷调查的方法来对超市中服装与鞋的销售现状及前景进行了研究。其中,实地观察选择了北京市家乐福(双井店)、沃尔玛(宣武门店)及物美大卖场(方庄店)这三家超市作为研究对象。而问卷调查采用拦截式的方法,对实地观察的三家超市中的消费者进行随机抽查,现场进行问卷的发放、填写与回收。具体方法是:选取周六、日两天时间,在实地观察的北京三家超市中对106名消费者进行问卷调查,最终回收有效问
As one of the important emerging markets for the sale and consumption of clothing and shoes, supermarkets are playing an increasingly important role in our daily life. On the one hand, many brands have entered the supermarkets, on the other hand, the number of consumers in supermarkets is also on the increase. Whether the purchase of clothing and shoes in the supermarket can become a new trend of shopping in the future? Clothing and shoes in the supermarket sales prospects? These problems are being manufacturers and supermarkets concern. Therefore, in order to help shoe manufacturers and supermarkets better understand and analyze market conditions and prospects, to formulate future market strategies and to investigate the sales situation and prospects of supermarkets’ apparel and shoes products is necessary. In this paper, field observations and questionnaires are used to study the current situation and prospects of sales of clothing and shoes in the supermarket. Among them, the field observation chose Beijing Carrefour (Shuangjing Branch), Wal-Mart (Xuanwumen Branch) and Wumart Store (Fangzhuang Branch) as the research objects of the three supermarkets. The questionnaire used an interception method to randomly survey the consumers in the three supermarkets which were observed in the field. The questionnaires were distributed, filled in and collected on the spot. Specific methods are: Select Saturday, day two days in the field of three supermarkets in Beijing to conduct a survey of 106 consumers, the final recovery effective question