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医院文化是医院的底蕴和灵魂,是医院生存的基础和精神支柱。随着社会的进步,人民群众对医疗服务要求的不断提高,以及医院自身的发展需要,医院开展文化建设已成为现代医院管理的必然。一、医院品牌塑造的基本理念医院品牌作为一种文化力的再现,它反映的是医院全体职工的精神风貌和道德水准。医院文化建设中的品牌塑造是指以发展医院的特色专科为中心,把以人为本, 实行人性化管理为理念,并以医院形象的塑造为途径,具有高质量的专业技术水平和医疗服务水平与医院管理机制等因素组成的医院文化。
Hospital culture is the foundation and soul of a hospital, and it is the foundation and spiritual pillar of hospital survival. With the progress of society, the people’s increasing demand for medical services, and the hospital’s own development needs, the hospital’s cultural development has become an inevitable modern hospital management. First, the basic concept of hospital branding Hospital brand as a reproduction of cultural power, it reflects the spirit of the hospital staff and moral standards. The brand building in the hospital culture construction refers to the development of the hospital’s featured specialty as the center, the people-oriented, the implementation of humane management as the concept, and the hospital image as the means of molding, with high-quality professional and technical standards and medical service levels and hospitals The hospital culture composed of factors such as management mechanisms.