论文部分内容阅读
波德里亚的《消费社会》一书是分析消费社会的理论基础,他在书中建立起自己的消费社会的理论大厦。他这一理论认为,消费者热爱商品的品牌和象征意义甚于商品的实用价值,不能简单看成是个人爱慕虚荣的行为,而是一种以社会心理为基础的整体的系统行为,这种系统行为正在影响到我们今天生活着的社会的各个方面,并且互为因果,将消费社会的优点与弊端表现得越来越明显。本文对此书中的理论观点略作分析,探讨消费社会的成因及其特点,并简要归纳消费社会对我国当今社会的文化生活和文学的变化发展起到了什么样的作用。
Baudrillard’s Consuming Society is a theoretical basis for analyzing consumer society, in which he establishes his own theory-building for a consumer society. His theory holds that the brand and symbolic meaning of consumers’ love of goods are more than the practical value of goods and can not simply be regarded as personal acts of vanity, but as a systematic act based on social psychology. Systematic behavior is affecting all aspects of the society we live in today and is mutually reinforcing and evolving to make the strengths and weaknesses of consumer society more evident. This paper makes a brief analysis of the theoretical perspectives in this book, explores the causes and characteristics of the consumer society, and briefly summarizes what role the consumer society plays in the cultural life and the changing development of literature in our society today.