随着社会的发展,女性在社会中的地位快速上升,她们的消费能力及水平赶上并逐渐超过男性,在消费品市场占据着举足轻重的地位。而目前我国旅游市场的竞争加剧,越来越多的女性旅游者成为消费的主力军,这成为了旅游市场关注的焦点。中国的女性消费心理各有不同,根据不同的女性制订不同的营销策略,才能在旅游市场竞争中立于不败之地。 With the development of society, the status of women in society is rapidly rising. Their spending power and level catch up and gradually surpass that of men, occupying a decisive position in the consumer goods market. At present, the competition in China’s tourism market intensifies. More and more female tourists have become the main force in consumption, which has become the focus of the tourism market. China’s female consumer psychology varies, according to different women to develop different marketing strategies in order to compete in the tourism market invincible.