随 着广播电视事业的迅猛发展 ,各频道之间的竞争日益激烈 ,于是 ,加强频道的整体包装 ,提升频道的整体形象就显得尤为重要。频道的整体包装是指对一个频道的标识、色彩、各栏目片头、直至采访话筒标识等进行统一设计的策划行为 ,它有助于一个频道整体形象的形成。过去 ,人们对 With the rapid development of the radio and television industry, the competition among channels is becoming increasingly fierce. Therefore, it is particularly important to enhance the overall packaging of channels and enhance the overall image of channels. Channel packaging is the overall channel of a channel identification, color, title of each column, until the interview microphone logo and other unified design planning activities, it contributes to the formation of a channel overall image. In the past, people were right