论文部分内容阅读
作为一种新的政府和民众沟通的平台,政务微博由于我国的管理上的一些问题导致其在自身的定位、内容文风、运营方面还存在这许多的问题,使得政务微博只是政府单一的信息发布平台,缺乏良好的互动。政务微博应如何改进?这需要政务微博将自己的落脚点放到政治参与过程中的使用功能上,加强与网民的互动,提高自身执政为民的理念。政务微博应加强自己的信息反馈能力以及建立起专业化的运营团队,规范自身的传播内容和形式,建立健全自身的管理机制,实现健康有序的可持续发展,从而将政务微博的影响力真正地发挥出来,找到政务微博发展的新方向。
As a new platform for communication between the government and the public, due to some problems in our administration, the government microblog has many problems in its own positioning, content style and operation, making the government microblog only a single government Information release platform, the lack of good interaction. How to improve the government micro-blog? This requires the government microblogging will put their foothold on the use of political participation in the process of function, to strengthen the interaction with Internet users and improve their own governance concept for the people. Government microblogging should strengthen its ability to feedback information and establish a professional operation team, regulate its own content and form of communication, establish and improve its own management mechanism, to achieve healthy and orderly sustainable development, so that the impact of government microblogging Force really play to find a new direction for the development of government microblogging.