据报道,惠普公司将耗资4亿美元在全球范围内传播“惠普科技、成就梦想”这一理念,全新形象的广告将铺满各大众媒体。而一直被认为专业背景比较强的思科公司,也于近日在全球发起新一轮广告宣传活动,广告经费也高达上亿美元。这种强大的广告攻势对曾经一度是高科技面孔的惠普、思科公司而言并不常见。因为,他们的许多产品属于高 According to reports, Hewlett-Packard will spend 400 million US dollars in the global dissemination of “Hewlett-Packard technology, dream of achieving the” concept, a new image of the ads will be covered with the mass media. Cisco has always been considered a strong professional background, but also recently launched a new round of advertising in the global advertising costs up to hundreds of millions of dollars. This formidable advertising offensive is uncommon for HP and Cisco, which were once high-tech faces. Because many of their products are high