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公益广告是基于平面设计的基础上,将其中的文字、图形、版式等设计内容向人们传达出一种积极向上的思想与精神,具体表现为环保、勤俭、节约、互助、知识科普等内容。在公益广告的设计中,图形是一类非常重要的设计元素,大部分的设计思想与概念往往要通过图形的生动表达才能获得更好的设计与传达效果。因此,本文将从具体图形的设计入手,研究和分析公益广告中具体图形的概念和应用,期望让人们对公益广告的具体设计有更深的了解。
Based on graphic design, public service announcements convey the positive thoughts and spirits of design contents such as texts, graphics and layouts to people. The contents are environmental protection, diligence, economy, mutual aid and knowledge science. In the design of public service ads, graphics are a very important design element, and most of the design ideas and concepts tend to get better design and communication through the vivid expression of graphics. Therefore, this article will start with the design of specific graphics, research and analysis of the concept and application of specific graphics in public service ads, expecting people to have a deeper understanding of the specific design of public service ads.