论文部分内容阅读
夕阳下,一个敦厚的男人伫立着,放眼望着景芝酒厂。太阳的余辉照在他脸上,有艰辛,也有荣耀。他时而点头,时而远望,他在思索,或许是回顾这一年的历程,或许规划下一年计划。他,刘全平,一年前担任景芝酒业董事长,上任伊始就把“定位决定思维,思维决定行为”当作工作起点,按照2009年初制定的“一个中心、五项战略、一个优化、一个提升和一个保障”的发展思路,内强管理,外塑形象,全方位启动经营战略,将企业引入了快速发展的轨道,尤其是品牌效应的日益扩大,引起了社会的关注。在景芝酒业,当我们驻足回望2009年,呈现在眼前的是一幅幅美丽的风景:销售收入比去年同期增长了70%以上;荣获中国芝麻香型白酒领军企业,担当起“振兴鲁酒,发展个性”的历史使命和时代重任,成为“推动中国酒业发展60家优秀企业”之一;“芝麻香型白酒的研制”荣获中国轻工业科技进步白酒业唯一一等奖、芝麻香一品景芝荣登中国白酒市场抽检红榜第一名、首届中国白酒最佳性价比产品第一名……那么,在“虎”年里他又将为景芝酒业带来怎样的“大手笔”?近日,笔者专访了这位时刻迸发着思想火花的董事长刘全平。
Sunset, a thick man stands, looking at the Jing Zhi winery. The afterglow of the sun shines on his face, with arduous and glory. He sometimes nodded, sometimes afar, he was thinking, perhaps to review the course of the year, perhaps planning the next year’s plan. He, Liu Quanping, a year ago as Jingzhi Liquor chairman, took office at the beginning put “positioning decision thinking, thinking decision behavior ” as a starting point for work, in accordance with the “early 2009 developed a” five centers, one strategy Optimization, a promotion and a guarantee “, the strong internal management and plastic image, all-round start of business strategy, the introduction of the rapid development of enterprises orbit, in particular, the growing brand effect has aroused the concern of the community. At Jingzhi Wine Co., Ltd., when we stopped to look back on 2009, we saw a beautiful landscape: the sales revenue increased by over 70% over the same period of last year; our company was awarded as the leader of Chinese sesame flavor liquor, Revitalizing Lu wine, the development of personality, ”the historical mission and the important task of the times, as“ promoting the development of China’s liquor 60 outstanding enterprises, ”one of the“ ”sesame flavor liquor“ won the China Light Industry Science and Technology Progress liquor industry only One by one prize, a sesame fragrant Jingtiang Rongdeng Chinese liquor market sampling first red list, the first Chinese liquor best cost-effective product first ... ... ... ... then, in the ”tiger“ years he will Jingzhi wine What industry brought ”generous"? Recently, I interviewed this moment burst into the spark of chairman Liu Quanping.