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随着经济的发展和体育产业化的不断扩大,宜春市的体育竞赛活动由原来的行政指令性计划举办正在向市场运作的方向转换。因此,体育竞赛若要步入市场,就必须研究市场环境,而微观环境则是体育竞赛活动进行市场运作能否成功的关键因素。通过对宜春市体育竞赛活动的微观环境的构成进行分析,有利于我们对体育竞赛市场化运作的充分认识,从而能够准确把握体育竞赛市场运作的一般规律。
With the development of economy and the continuous expansion of sports industrialization, the sports competitions in Yichun have been transformed from the original administrative order plan to the operation of the market. Therefore, if the sports competition enters the market, it is necessary to study the market environment, and the micro-environment is the key factor in the success of the sports competition. By analyzing the composition of the micro-environment of the sports competitions in Yichun City, it is beneficial to fully understand the market-oriented operation of the sports competitions so as to be able to accurately grasp the general laws governing the operation of the sports competition market.