为确保我国竞技体育的可持续发展,如何使优秀运动员道德失范现象减少,应引起各方高度重视。本文从三个方面进行阐述,分析总结为,在运动员文化教育中强调中华传统文化教育,也必将对新时期运动员道德素养的提高产生倍增效应和催化作用。 In order to ensure the sustainable development of competitive sports in our country, how to make the outstanding athletes lose moral morals should be paid great attention by all parties. This article elaborates from three aspects, and analyzes and concludes that emphasis on Chinese traditional culture and education in athlete cultural education will also have a multiplier effect and a catalytic effect on the improvement of moral qualities of athletes in the new era.