每逢节假日、店庆、开业等特殊日子,商家会推出名目繁多的促销活动,而在各种宣传单或广告牌的最不起眼处,往往附以“本次活动的最终解释权归本店(商场)所有”。“最终解释权”本应是公正、准确的,应当力求避免消费者误解,但事实上总会成为商家推卸责任的挡箭牌。它的存在给我国的广大消费者和市场经济带来了不同程度的危害。因此,规制这一行为势在必行。 Every holiday, shop celebration, opening and other special days, businesses will launch a wide range of promotional activities, and in a variety of leaflets or billboards in the most obscure place, often attached to the “event of the final interpretation of the shop ( Mall) all ”. “The power of final interpretation ” should be fair and accurate, and should try to avoid consumer misunderstanding, but in fact always be the shield of shirking the responsibility of the merchants. Its existence has brought varying degrees of harm to the vast number of consumers and the market economy in our country. Therefore, regulation of this act is imperative.