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东盟经济发展有力地推动了广西区内经济的稳定快速发展,越来越多的企业认识到营销策划的力量,开始注重市场营销策划。于是,与之相对应的市场营销策划人才的需求也越来越巨大,广西区内高职院校肩负着为东盟经济发展培养并输出大量市场营销策划人才的使命。但是,现阶段区内大部分高职院校的人才培养方案缺乏对市场营销策划人才核心职业能力的清晰定位,使学生在毕业后不能很好的胜任东盟经济发展的岗位工作。
The economic development of ASEAN effectively promoted the steady and rapid economic development in Guangxi. More and more enterprises realized the power of marketing planning and began to pay attention to marketing planning. As a result, the corresponding demand for marketing and planning talents is also growing. Guangxi vocational colleges shoulder the mission of cultivating and exporting a large number of marketing and planning talents for the economic development of ASEAN. However, at present, most talent training programs in higher vocational colleges in the region lack a clear position on the core vocational skills of marketing professionals, leaving students unable to perform well their positions in economic development after graduation.