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就中国当前电视媒体对外传播能力的现状看,中国电视媒体对外传播能力取得了巨大的进步和发展,但仍存在诸多不足之处,媒体实力和影响力在国际上仍无法产生应有的影响。针对当前电视媒体所存在的具体问题,电视媒体需要从自身的角度进行构建和完善,要充分发挥自己的积极主动性,加强自身的建设,转变观念,在充分认识国际传播规律的同时认识跨文化传播,加强传播能力的建设,提升中国电视媒体的对外传播能力。
With regard to the status quo of China’s current television media’s ability to communicate externally, China’s media has made tremendous progress and development in its external communication capability. However, there are still many shortcomings. The media power and influence still can not generate the desired impact in the world. In view of the specific problems existing in the current television media, the television media needs to construct and perfect itself from the perspective of its own. It is necessary to give full play to its own initiative, strengthen its own building, change its concepts, recognize cross-cultural awareness while fully understanding international communication laws Disseminate and enhance the building of communication capabilities and enhance the external communication capabilities of the Chinese television media.