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信息技术革命引发的全球化进程不断深入,各国媒体竞争日益加剧,由此催生的媒介帝国主义大行其道。这严重影响了我国传媒的发展,也侵害我国媒介主权,更不利于国家对外形象的塑造。因此,我国传媒从媒介产品的重构入手,构建融合型的传播平台,营造多角度的传播内容,构建聚合性的传播力量,从而捍卫媒介主权。
The globalization process triggered by the revolution in information technology has been deepening and the media competition in various countries has been increasingly aggravated. Media imperialism, which has been spawned by it, has gained popularity. This has seriously affected the development of the media in our country and also infringed upon the media’s sovereignty in our country and even harmed the shaping of the country’s external image. Therefore, the media of our country starts with the reconstruction of media products, constructs a convergent communication platform, creates multi-angle communication content and constructs the polymeric transmission force so as to defend the media sovereignty.