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文化全球化、消费文化、日常生活“审美化”以及文化经济等不可回避文化语境已经并正在对设计艺术产生重要的影响。作为显示社会政治、文化和经济折射的中国设计艺术不再仅仅只包含视觉元素如何处理与创新的探讨,而且还涉及本土文化张力与文化软实力等诸多问题。因此,当代文化语境与全球化背景下对设计艺术中民俗元素运用与创新的探索便成为具有重要意义的话题。
The unavoidable cultural context of cultural globalization, consumer culture, daily life, “aestheticization” and cultural economy have been and are having a significant impact on the art of design. As a reflection of social politics, culture and economic design of China’s art is no longer just just how to deal with the visual elements and the exploration of innovation, but also involves the local cultural tensions and cultural soft power and many other issues. Therefore, exploring the application and innovation of folklore elements in the design art in contemporary cultural context and globalization has become an important topic.