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地域电视媒体发展的关键在于抓住当地观众的焦点,立足本土特色,注重当地文化,紧紧围绕当地观众收看习惯,打造本土化节目,在面对激烈的媒体竞争环境下,具有地域特色的电视节目类型才能够在不对称的电视媒体竞争中处于领先地位。地域特色电视台发展问题是关系到地方电视台能够长久生存下去的关键因素,地域电视台必须未雨绸缪,树立频道品牌形象,培育频道公信力,从而在媒体竞争激烈时代,获得一席之地。
The key to the development of regional television media is to seize the focus of the local audience, based on local characteristics, focusing on local culture, closely around the local audience watching habits, to create local programs, in the face of intense media competition, with regional characteristics of the TV Program type in order to be able to compete in the asymmetric television media in a leading position. Regional characteristics Television development issues are the key factors that affect the long-term survival of local television stations. Regional television stations must take precautions to establish channel brand image and foster channel credibility so as to gain a foothold in the highly competitive media era.