论文部分内容阅读
在11月18日央视2005黄金段位招标活动中,知名内衣品牌暖倍儿在第五单元(9—10月份)成功中标多个标的物。暖倍儿是中国第一家塑身保暖内衣,中韩合资,专注于内衣系列产品的生产和销售。自2000年开始,暖倍儿持续稳定而快速地发展,奠定了暖倍儿在保暖内衣领域的主导地位,成为优秀的大众化强势品牌,暖倍儿的品牌战略一直成为业界倍量关注的焦点。暖倍儿被认定为中国著名品牌,2002年度全国市场同类产品综合占有率名列前茅。
In the November 18 CCTV 2005 gold section of the bidding activities, the well-known underwear brand Warren baby in the fifth unit (September-October) successfully won several targets. Warmer times is China’s first body sculpting thermal underwear, a joint venture between China and South Korea, focusing on the production and sale of underwear products. Since the beginning of 2000, NuBA has been developing steadily and rapidly, laying a leading position in the field of thermal underwear and becoming a popular and powerful brand. Nuobei’s brand strategy has always been the focus of the industry. Warmer times was identified as China’s famous brand, in 2002 the national market share of similar products among the best.