被业内人士称为“绝地”的微波炉行业,在我国家电行业中品牌集中度是最高的,格兰仕已是微波炉的代名词了。在这“绝地”之中,美的是如何利用原有家电品牌的优势开拓一种新产品, 并通过有形产品实现有效价值转移,最终达到元形资产增值的双赢效果的呢?在产品延伸策划案例中本案例最值得一读。 The industry was called “Jedi” microwave oven industry, in China’s home appliance industry brand concentration is the highest, Galanz has been synonymous with the microwave. In this “Jedi”, the United States is how to use the advantages of the original home appliance brand to develop a new product, and through the physical products to achieve effective value transfer, and ultimately achieve the value-added meta-value-win results? In the product extension planning case In this case the most worth reading.