整合营销组合英文缩写为ＩＭＣ，即是市场营销意识的更新，为实现整体的形象传播和以消费者为导向的营销传播，必须进行多元化传播工具的组合应用，建立资料库、实施接触管理和品牌网络。目前珠江三角洲已开始推行ＩＭＣ。为推动ＩＭＣ，可实行培育市场，克服经验导向，加强接触管理等对策 Integrated marketing mix abbreviation for IMC, that is, an update of marketing awareness, in order to achieve the overall image of the spread of consumer-oriented marketing and communication, the need for a diversified portfolio of communication tools, the establishment of databases, the implementation of contact management and Brand network. At present, the Pearl River Delta has started to implement IMC. In order to promote IMC, we can implement such measures as cultivating the market, overcoming the guidance of experience and strengthening the management of contact